EVOLIO Marketing’s Federbush to Lead EXHIBITORLIVE Sessions on Meaningful Trade Show Measurement

Joe Federbush, president, EVOLIO Marketing Inc.

Focus on Actionable Results for Companies of All Sizes and Budgets

NEW YORK, NEW YORK, UNITED STATES, February 21, 2018 /EINPresswire.com/ — EVOLIO Marketing Inc., an agency dedicated to helping marketers create the best brand experiences, announced today that Joe Federbush, president, will present educational sessions at EXHIBITORLIVE, the conference for trade show and corporate event marketing in Las Vegas on February 26 and 27.

EXHIBITOR Magazine’s EXHIBITORLIVE features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing. (www.ExhibitorOnline.com)

Following are the sessions Federbush will lead:

How to Measure the Value of Trade Show Participation – Part I: Basic Concepts
Monday, February 26, 8 a.m., and Tuesday February 27, 8 a.m.
Justify and grow your trade show marketing. This CTSM required session provides basic building blocks for measuring the value of trade show marketing. Topics include:

• How to ensure that your event investments pay off
• Identifying the four sources of value from event marketing
• Estimating value for each component of event payback
• Establishing a payback ratio as an index of trade show value
• Basic organizing and presentation of results to management

Session includes examples, case studies and worksheets to help you put this knowledge to work and allow you to focus on your program strengths and weaknesses and likely opportunities for ROI improvement.

How to Measure the Value of Trade Show Participation – Part II: Practical Application
Monday, February 26, 10 a.m., and Tuesday, February 27, 10 a.m.
This CTSM required class applies what you learned in the basic trade show value measurement concepts session to your own program. Pre-requisite: How to Measure the Value of Trade Show Participation – Part I: Basic Concepts. Through examples, case studies and worksheets, you will learn to:

• Assess your program’s strengths and weaknesses
• Work with the four elements of value
• Estimate appropriate event budgets, staff and exhibit sizes
• Select and invest wisely in your show schedule
• Apply other types of measurement to compliment ROI
• Assign key performance indicators
• Deploy and apply customer and visitor research
• Report event performance to senior management

Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor
With Victor Torregroza, brand experiences program manager, Global Event Marketing, Intel Corporation; Michael Klym, VP creative director, The Taylor Group; and Katharine Lentini-Judah, LeadDog Marketing Group
Monday, February 26, 3:45 p.m.
Learn how to stand out on the show floor. Go behind the scenes of Intel's award-winning process for building meaningful, measurable trade show activations for CES (International Consumer Electronic Show). Explore event strategy, environmental design, live experiences, social engagements, measurement and more. Learn to:
• Craft an event activation based on your brand or event strategy to create a smart, purposeful and exciting trade show environment
• Understand the characteristics of a dynamic and industry-recognized booth design
• Create engaging and relevant live experiences for your brand and extend them via social channels
• Develop metrics that align with event strategy to measure impact and marketing performance

You Know What to Measure – But How Do You Actually Measure It?
Tuesday, February 27, 3:45 p.m.
Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This CTSM elective is an interactive, introductory-level session designed for exhibit managers at all levels who want to learn step-by-step how to:
• Develop measurable objectives
• Determine the best research methodology
• Keep timeliness and simplicity of measurement in mind
• Understand sample size and response rates
• Develop objective-based survey questions
• Utilize RFID, video, free tools, calculators and social media
• Analyze and present results
• Make sound decisions based on research

About EVOLIO Marketing
EVOLIO Marketing helps brand marketers deliver the best results for their event marketing experiences and activities. We do not build exhibits. We do not produce events, but we have friends who do. Instead, we develop effective strategies, conduct measurement with actionable results, and provide superior training and staffing so you can deliver the best event experience. It’s all just part of our event marketing portfolio at EVOLIO.
EVOLIO’s distinctive process is specifically designed for companies of all sizes and budgets. EVOLIO helps answer your toughest question: How do I successfully align our events to our business strategy and make sure they deliver effective results? (www.EVOLIOmarketing.com)

EVOLIO Marketing and the EVOLIO Marketing logo are trademarks of EVOLIO Marketing in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

Marilyn R. Kroner
Kroner Communications
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Source: EIN Presswire