MCG finances $325 Million for a fashion firm based in NYC

Hybrids, a combination of a loan and line of credit, are complicated. We were able to get it done and give them favorable terms because they have had an a proven track record for over 25 years”

— Stan Bril

NEW YORK CITY, NEW YORK, USA, January 27, 2020 /EINPresswire.com/ — Private Lending Firm MCG, recently financed a New York based fashion firm. The deal, worth $325 million, consists of a term loan in the amount of $195 Million and a $130 Million working line of credit. MCG has earned a reputation as the go-to lender for those in need of flexible capital. "Hybrids, a combination of a loan and line of credit, are complicated. We were able to get it done and give them favorable terms because they have had an a proven track record for over 25 years" said Stan Bril, CEO of MCG.

MCG is a non-depository Commercial Lender in 48 states in the US and Europe, with 10 office locations, including in California, Georgia, Florida, Massachusetts, Pennsylvania, New York, London, Barcelona, Bulgaria and Moldova. MCG is an accredited EB-5 company able to facilitate investor visas to the United States. This private commercial lending institution has been providing quality loans since its inception in 2009.

Julianne Teti
MCG
+1 888-412-2006
email us here
Visit us on social media:
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Source: EIN Presswire

The Lincoln Project Calls on Republican Senators to Demand Witnesses in Trump Impeachment Trial

Former Trump National Security Advisor Bolton Said Trump Directly Tied Aid to Ukraine to Investigation of Political Rival

WASHINGTON, DC, US, January 27, 2020 /EINPresswire.com/ — Today, The Lincoln Project (www.lincolnproject.us) called on Republican Senators to demand witnesses, including Ambassador John Bolton and others, to testify during the impeachment trial of President Donald Trump.

In unpublished manuscripts of his new book, Ambassador Bolton, President Trump’s former National Security Advisor, wrote that Trump told Bolton that he would continue freezing financial and security aid to Ukraine until Ukrainian officials announced an investigation into Trump’s 2020 political rival, according to the New York Times.

“Like a veteran mobster, President Trump tried to withhold security and money from Ukraine, until our ally announced a phony investigation into Trump’s own 2020 political rival,” said Jennifer Horn, spokesperson for The Lincoln Project. “The case for Trump’s removal from office is clearer than ever and Republican Senators must uphold their Constitutional oaths and vote for a fair trial by allowing testimony from witnesses including Ambassador Bolton.”

Today, Senator Mitt Romney (R-UT) told reporters “it’s increasingly likely” that his Republican Senate colleagues will join him in voting to hear from witnesses during the trial.

The Lincoln Project will continue to urge Senators like Susan Collins (R-ME), Cory Gardner (R-CO), Lamar Alexander (R-TN), Thom Tillis (R-NC), and Martha McSally (R-AZ), to follow Sen. Romney’s lead and call for witnesses to ensure a fair trial.

To sign the petition demanding a fair impeachment trial of Trump, click here.

To learn more about The Lincoln Project, join our efforts, and make a contribution go to www.lincolnproject.us.

###

Paid for by The Lincoln Project.
Not authorized by any candidate or candidate’s committee.
www.Lincolnproject.us

Jennifer Horn
The Lincoln Project
+1 202-599-6962
email us here
Visit us on social media:
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Source: EIN Presswire

A Closer Look at John Zimmel and His Passion for Entrepreneurship

John Zimmel of Greenwich

Owner of four media companies, John Zimmel from Greenwich, CT, sits down for an interview; shares how he came to be a successful entrepreneur at 21 years old.

GREENWICH, CT, UNITED STATES, January 27, 2020 /EINPresswire.com/ — John Zimmel of Greenwich, CT is a young entrepreneur who’s full of ideas, energy, and momentum. He owns four main businesses: Grass Fed Audio, West 35 Media, Nameless Productions, and his parent communications company, Labyrinth35 X. He also has a side project in magic.

First, thank you, John, for taking the time to chat. Tell us a little about yourself. How did you get started on your entrepreneurial journey?
It actually started while on a mission trip. I was tasked with doing the video and fell in love with it. There are so many small, but significant moments a camera can capture. It’s a rush to nail that perfect shot. I was immediately addicted.

What kind of video production projects have you gotten to do?
My video production business, Nameless Productions, has allowed me to meet a lot of great people that I never would have met and be involved in some really fun projects, like shooting for the Guinness Book of World Records for highest pogo jump and New York Fashion Week. I’ve gotten to meet the World Champion Skimboarder, Austin Keen and capture some really cool stuff for him as well.

What led you to start your other media companies, Grass Fed Audio and West 35 Media?
After I started Nameless Productions, I realized there was a real gap between clients receiving the video and using the content to its highest potential. So many people and personal brands don’t know how to properly promote themselves or attract customers through social media. It’s also a big-time issue, which is where West 35 comes in. We take that over so businesses can focus their energy on growing and serving their customers.

Grass Fed Audio sort of came about as an accident. A friend needed help recording some music. I had some audio equipment, we produced some great music and then it grew from there. Now, we have a full studio where we produce albums, provide audio for live events, and offer creative consulting to budding artists. We have a lot of fun since we get to jam out and experiment with a variety of sounds.

What’s next for John Zimmel?
Right now, I am focused on expanding. I now have two locations in Florida and Connecticut. It’s wild to think I’ve come this far. But I love what I do and can’t wait to grow to more locations and help more interesting people and businesses.

Want to learn more about John Zimmel’s services? Visit https://johnzimmel.com/posts/ to learn more.

About John Zimmel
John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. John Zimmel owns and operates four businesses including his modern-day communications parent company, Labyrinth35X, audio production company, Grass Fed Audio, digital content creation agency, West 35 Media, and his video production company, Nameless Productions. John Zimmel is also a performer of magic.

Labyrinth35X – https://labyrinth35x.com/
Grass Fed Audio – https://www.grassfedaudio.com/
West 35 Media – https://west35media.com/
Nameless Productions – https://www.namelesswebsite.com/

Caroline Hunter
Web Presence, LLC
+1 7862338220
email us here


Source: EIN Presswire

Kelly Hyman Selected As a 2020 Woman Leader in Law

Kelly Hyman Attorney

FORT LAUDERDALE, FL, UNITED STATES, January 27, 2020 /EINPresswire.com/ — Kelly Hyman, attorney, has been selected as a 2020 Woman Leader in The Law by ALM. ALM, an information and intelligence company, serves and connects over six million business professionals. The feature, spotlighting a select group of the nation’s most inspiring women in law, will be published in the March issues of Corporate Counsel & The American Lawyer magazines, which reach approximately 242,000 readers, and the National Law Journal, which reaches approximately 76,164 readers.

Attorney Kelly Hyman is ecstatic and honored to receive the recognition. The announcement comes on the heels of two other major accomplishments for the Fort Lauderdale-based lawyer. In November 2019, Hyman released her book, “The Top 10 Reasons to Dump Trump in 2020,” highlighting the most pressing arguments for booting the current president out of the Oval Office. In December, she made the life and career-changing decision to open her own firm, The Hyman Law Firm, P.A.

A former actress and model, Kelly Hyman is no stranger to the spotlight. She played Loretta on The Young and the Restless, among numerous other roles, and was nominated for a Youth in Film Award. But the law has always been her true calling. After earning a bachelor’s degree from UCLA in communications, she earned her J.D. with honors from the University of Florida College of Law in 2003.

Kelly Hyman quickly established herself as a force to be reckoned with. After working as a Clinton intern, she has represented clients in a number of high-profile, high-stakes cases, including a class-action suit concerning American Spirit, pending in the U.S. District Court for the District of New Mexico and was on its discovery committee. She also has extensive experience in mass tort litigation and has represented claimants in claims and individual actions at state and federal courts involving significant issues such as tobacco, transvaginal mesh, and bladder slings, and water contamination.

A member of the Florida Bar, the Washington D.C. Bar, the New York Bar, as well as the American Association for Justice and the former President of the Federal Bar, Palm Beach Chapter, she is also a Democrat political and legal analyst. Kelly Hyman has appeared on numerous TV and radio shows. These include First for Fox and Friends, Law & Crime, Fox News, and The Ingraham Angle. She has also appeared on the Ethan Bearman show, "Issues and Ideas" with Chris DeBellow, "The Whistleblower" with Mychal Wilson and the "Jiggy Jaguar" radio show.

To learn more about Kelly Hyman and connect with her, visit LinkedIn: https://www.linkedin.com/in/kelly-hyman/

Caroline Hunter
Web Presence, LLC
+1 7862338220
email us here


Source: EIN Presswire

NVBDC NAMED THE SOURCE ON VETERAN BUSINESSES

Crain's Headquarters at Brewery Park

Crain’s Headquarters at Brewery Park

Brigadier General (ret) Dick Miller, President, NVBDC

Veteran Business certification organization

Nations leading veteran business certification organization

U.S. Veterans Magazine

U.S. Veterans Magazine

NVBDC Statistics

NVBDC Statistics

The proof is in "Crain's Detroit Business 2020 Book of Lists."

As a source for Crain’s,
NVBDC continues to build on initiatives as the Veteran business certifying authority to provide reliable revenue
and management information to the business community.”

— Brigadier General (ret) Dick Miller, President, NVBDC

DETROIT, MI, UNITED STATES, January 27, 2020 /EINPresswire.com/ — “Collaboration, Respect, Accountability, Integrity & Innovation” are the key values for the Crain Communication Company. Over 100 years of influential media properties, Crain is relied upon as a top business source of news, analysis and information for decision-makers in the private and public sectors.

Your business is dependent on several variables, but marketing is crucial to success. When named on one of their regional listings, you can be assured of Crain’s vision: “To produce stories, communities and platforms that empower our audiences’ success.” The National Veterans Business Development Council (NVBDC) is a recognized source on the distinguished Crain’s List for ranked Veteran Owned Businesses in Detroit. We are anticipating a collaborative campaign in Chicago, Cleveland, New York and the surrounding areas.

NVBDC was established to address the growing need to identify and certify both Service Disabled and Veteran Owned Businesses (SD/VOBs) in the corporate marketplace. A primary goal for NVBDC is to bring SD/VOBs and Supplier Diversity Professionals together to establish business relationships. NVBDC corporate members meet their Veteran Supplier Diversity goals with access to NVBDC Certified SD/VOBs. “As a source for Crain’s, NVBDC continues to build on initiatives as the Veteran business certifying authority to provide reliable revenue and management information to the business community.” said Brigadier General (ret) Dick Miller, President, NVBDC.

The Veteran certification process was initiated 6 years ago by NVBDC. Through networking events, educational sessions, 1:1 matchmaking, mentoring programs, and on-site training, NVBDC promotes their value proposition to include certified SD/VOBs in diversity and inclusion procurement practices and policies of the corporations. $80 billion is the estimated spend of Corporate America with Veteran and Disabled Veteran Businesses. NVBDC is devoted to providing certified SD/VOBs with access to these corporations.

2019 proved to be a successful year with over 400 processed applications, including 2 SD/VOBs with annual revenues of over a billion dollars each. These growth numbers solidify the acceptance of the NVBDC by the Billion Dollar Roundtable (BDR), whose mission is to drive supplier diversity excellence. NVBDC is the only accepted veteran certification organization to meet the BDR “audit standards” and to qualify for capturing the corporation’s Veteran diversity spend.

NVBDC was recognized as the authority on veteran identification. U.S. Veterans Magazine, the leading Veteran business magazine, published the article “What Qualifies Someone as a Veteran,” by Keith King, Founder and CEO, NVBDC.

The national recognition NVBDC has gained contributed to the historical success of the organization.

Veteran business owners are thrilled with these initiatives. Randall Laird, Senior Vice President, Anchor Media Services, says: “Our association with NVBDC has been terrific, and we look forward to continuing our partnership with them for the long term which corroborates with the goals and mission of NVBDC” Randall said.

See Crain’s Detroit Business 2020 Book of Lists: NVBDC Named The Source or contact Amy Applewhite aapplewhite@nvbdc.org to get a PDF copy.

If you are interested in getting your business certified please visit our website: www.nvbdc.org to review the certification process, see the opportunities, or learn more about the organization.

NVBDC’s Mission:
The NVBDC is the only Veteran Owned Business Certification organization developed by Veterans, for Veterans. The purpose is to provide a credible and reliable certifying authority for all size businesses ensuring that valid documentation exists of Veteran ownership and control.

FIND US. LIKE US. FOLLOW US. LinkedIn, Facebook, Twitter, Instagram.

Keith King
National Veteran Business Development Council
+1 313-446-6885
email us here
Visit us on social media:
Facebook
Twitter
LinkedIn


Source: EIN Presswire

EDRM to Jumpstart 2020 with Inaugural eDiscovery Community Reception in New York

EDRM Logo

EDRM Logo

HaystackID

HaystackID

This year’s inaugural EDRM Jumpstart Legal Tech with HaystackID social event is the perfect place to get an update on EDRM plans, projects and people.”

— Mary Mack, CEO, EDRM

MINNEAPOLIS, MINNESOTA, UNITED STATES, January 27, 2020 /EINPresswire.com/ — Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce its first hosted community gathering of e-discovery community professionals at the inaugural EDRM Jumpstart Legal Tech with HaystackID social reception on Monday, February 3, 2020, from 5:00 PM until 7:30 PM at Manhattan’s Ruth’s Chris Steak House. Hosted by the EDRM and sponsored by specialized e-discovery services provider HaystackID, the registration-required event is the preeminent place to meet and greet members of the EDRM and e-discovery community.

“This year’s inaugural EDRM Jumpstart Legal Tech with HaystackID social event is the perfect place to get an update on EDRM plans, projects and people,” shares Mary Mack, CEO and chief legal technologist of the EDRM. “As we begin our 2020 journey to empower the leaders of e-discovery through programs, projects and participation, we look to this signature event as the kickoff to an exciting year in e-discovery. We are grateful for the support of the global EDRM community in this effort and to HaystackID for its partnership.”

“As a beneficiary of the standards and projects spearheaded by the EDRM, HaystackID is grateful to support the EDRM in this inaugural community event,” notes Hal Brooks, chief executive officer of HaystackID. “From technology standards to pro bono support, the EDRM is at the forefront of empowering the eDiscovery community, and we are pleased to be partners in that effort."

With more than 250 registrants to date and fast approaching capacity, details of the EDRM Jumpstart Legal Tech with HaystackID are provided below for individuals interested in meeting with the EDRM team, getting updates on EDRM plans and projects for 2020 and enjoying drinks and dialogue with members of the global e-discovery community.

Date: Monday, February 3, 2020
Time: 5:00 PM–7:30 PM ET

5:00-5:30: EDRM Introductions, Overview and Updates
5:30-7:30: EDRM and HaystackID Jumpstart Reception

Location: Ruth’s Chris Steak House, 148 West 51st Street, New York, NY
RSVP: Required via Registration (http://bit.ly/Jumpstart-Legal-Tech-2020)

Learn More and Register

Contact us today to learn more about the EDRM and register for our EDRM Jumpstart Legal Tech with HaystackID gathering of e-discovery professionals for drinks and dialogue.

About EDRM

Empowering the leaders of e-discovery, the Electronic Discovery Reference Model (EDRM) creates practical global resources to improve e-discovery, privacy, security and information governance. Since 2005, EDRM has delivered leadership, standards, tools, guides and test datasets to strengthen best practices throughout the world. EDRM has an international presence in 113 countries and growing and an innovative support infrastructure for individuals, law firms, corporations and government organizations seeking to improve the practice and provision of data and legal discovery. Learn more about the EDRM today at EDRM.net.

About HaystackID

HaystackID is a specialized eDiscovery services firm that helps corporations and law firms find, listen, and learn from data when they face complex, data-intensive investigations and litigation. With an earned reputation for mobilizing industry-leading computer forensics, eDiscovery and attorney document review experts, our Forensics First, Early Case Insight and ReviewRight services accelerate and deliver quality outcomes at a fair and predictable price.

HaystackID serves more than 500 of the world’s leading corporations and law firms from North American and European locations. Our combination of expertise and technical excellence, coupled with a culture of white glove customer service, makes us the alternative legal services provider that is big enough to matter but small enough to care. Learn more today at HaystackID.com.

Vicki LaBrosse
Edge Legal Marketing for EDRM
+ +1 651.552.7753
email us here
Visit us on social media:
Twitter
LinkedIn


Source: EIN Presswire

Jet-Setting Instagram Influencer Dorothy Wang Launches Travel Guide Platform

Dorothy Wang of DorothyWang.com

LOS ANGELES, CA, UNITED STATES, January 27, 2020 /EINPresswire.com/ — To say that TV personality and social media influencer Dorothy Wang knows how to travel well is an understatement. In fact, it’s her enviable, globe-trotting lifestyle that first drew the world’s attention—and E! Entertainment camera crews—into her luxe life. Now, the #RichKids of Beverly Hills alum—who’s amassed over one-million Instagram followers that regularly ask Wang for travel advice—is excited to share the ins and outs of her favorite destinations through a new platform, DorothyWang.com, officially live as of today, January 27th.

“Over the years, I noticed an increasing interest in what I was eating and where I was traveling to,” Wang says. “My followers are constantly commenting with questions like, ‘What hotel do you recommend in Tokyo?’, ‘What’s your favorite chocolate chip cookie in New York City?’, or ‘Help! I’m going to Paris for just two days, where should I stay and what should I do?’” she explains. “I love sharing recommendations and realized that a more organized, cohesive platform was necessary in order to do so.”

The new travel hub—which is about experiencing the best, not the most expensive—will feature curated, trusted information and destination guides filled with suggestions on where to eat, stay and play. The content will also provide insider tips and cultural insights in order to create the most memorable experience possible. “Because, whether it’s gaining an appreciation for a previously unfamiliar part of the world or sharing a meal with someone of another cultural background,” Wang notes, “travel is the thread that binds us all together.”

ABOUT DOROTHY WANG:

Dorothy Wang is an entrepreneur, television personality, and bona fide social media influencer (1+million Instagram followers). After starring in E!’s breakout series #RichKids of Beverly Hills, Wang served as a fashion correspondent for The Steve Harvey Show, appeared in E!’s Famously Single, and co-hosted Facebook Watch’s Fetch Me A Date. Internationally recognized for her luxe lifestyle and posh fashion sense, Wang been featured in Vogue China, InStyle, People Magazine, Cosmopolitan, ELLE China, and has appeared on NBC’s TODAY Show. As an entrepreneur, Wang’s mission to create attainable luxury goods has led to a myriad of successful products, including her Fabuluxe jewelry line; her “Rich and Bubbly” champagne collaboration with Moreno BHLV; and the Dorothy Wang eyelash kit with Lilly Lashes. In 2020, Wang is adding Travel & Lifestyle Expert to her resume, with the launch DorothyWang.com.

CONTACT:

Jack Ketsoyan, Jack@emcbowery.com
Chad Schubert, Chad@emcbowery.com

Jack Ketsoyan
EMC I BOWERY
+1 323-654-0001
email us here


Source: EIN Presswire

Award Management Software Market Projected to Reach USD 1,053 Million By 2027, Globally: Facts & Factors

Award Management Software Market

Award Management Software Market

Global award management software market expected to reach a value of around USD 1,053 million by 2027, at a CAGR of around 9.2 % between 2019 and 2027.

NEW YORK, UNITED STATES, January 27, 2020 /EINPresswire.com/ — Facts and Factors Market Research has published a new report titled “Award Management Software Market By Deployment (On-Premise and Cloud-Based), By Organizational Size (Small & Medium Enterprises and Large Enterprises), and By End-User (Private & Family Foundations, Associations, Education Institutions, Corporate Foundations, Non-Profits & Charities, Community Foundations & Fundraising Organizations, and Government Institutions): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018 – 2027”.

According to the report, the global award management software market is predicted to be valued at approximately USD 516 million in 2018 and is expected to reach a value of around USD 1,053 million by 2027, at a CAGR of around 9.2 % between 2019 and 2027.

Awards management software is utilized by firms in order to effectively handle the complete awards procedure comprising of submission, collection, and proposal commencing from the decision and presenting. The product collates and integrates all the information apt to the awards procedure. Businesses and educational institutions like schools also make use of awards management software for accepting award applications, examining the applications, checking the submissions, and announcing the results to the industry participants via a sole platform. The software helps in simplifying the complications related to running an awards program and helps in stitching together a myriad of solutions.

Browse through over 30+ Tables & 25+ Figures spread over 110+ Pages and in-depth TOC on “Global Award Management Software Market Size & Share Report 2018: By Type, Technology, Segments, Analysis and Forecast to 2027”.

Request Free Sample Copy of Award Management Software Market Research Report @ https://www.fnfresearch.com/sample/award-management-software-market-by-deployment-on-premise-94

(The sample of this report is readily available on request. Free report sample contains a brief introduction to the research report, Table of Contents, Graphical introduction of regional analysis, Top players in the market with their revenue analysis and our research methodology.)

Furthermore, end-users can communicate with candidates, vote on suggestions, and produce reports on the awards procedure. Awards management solutions also include grant management characteristics.

Escalating government demand for grant management services to drive market trends

Rise in the demand for grant tracking & management software due to its favorable features like security and user-friendliness will culminate in the market progression during the forecast period. Moreover, the government institutes are seeking better efficiency, huge returns, and the need for authentic data as to what one can achieve through investing in the public sector. This is likely to generate more demand for award management software over the forecast timeline.

Furthermore, the growing necessity of aligning the goals of the firm with award activities will enlarge the market scope over the forecast period. Nevertheless, a low level of awareness among the potential users will obstruct the growth of the market during the forecast timeline.

Enquire more about this report before purchase @ https://www.fnfresearch.com/inquiry/award-management-software-market-by-deployment-on-premise-94

(You may enquire a report quote OR available discount offers to our sales team before purchase.)

Cloud-based segment to record highest CAGR over the forecast period

The cloud-based segment is set to expand at the highest growth rate of nearly over 9% during the forecast timeline. The growth of the segment over the period from 2019 to 2027 is owing to myriad benefits like high computing speed, cost-efficacy, scalability, and reduced spending on information technology infrastructure facilities.

Large enterprises to dominate the organizational size segment by 2027

The expansion of the large enterprises segment is owing to a high preference for the award management software by myriad organizations for effectively handling the awards process including submission, collection, and nomination. In addition to this, events organized by large & giant firms are comparatively bigger and regular in comparison to the small & medium-sized firms. This, in turn, will further steer the growth of the segment during the period from 2019 to 2027.

Browse the full “Award Management Software Market By Deployment (On-Premise and Cloud-Based), By Organizational Size (Small & Medium Enterprises and Large Enterprises), and By End-User (Private & Family Foundations, Associations, Education Institutions, Corporate Foundations, Non-Profits & Charities, Community Foundations & Fundraising Organizations, and Government Institutions): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018 – 2027” Report at https://www.fnfresearch.com/award-management-software-market-by-deployment-on-premise-94

North America to make major contributions towards the overall market revenue by 2027

The growth of the regional market during the forecast timeline is due to the huge presence of small & medium-sized firms in the region along with the acceptance of new technologies in countries like the U.S. and Canada. Apart from this, the rise in the customer base for social media networking sites will further steer the regional market expansion during the forecast timeline.

Some of the key players in the market include Award Force, OpenWater, RhythmQ, AwardStage, Evalato, FluidReview, omniCONTESTS, 4Currinda, eAwards, Fluxx, reviewr, WizeHive, Inc., Eventsforce, eVision, Judgify, Awards Absolute Pty Ltd, StreamLink Software Inc., and Rhythm Q.

Request Customized Copy of Report @ https://www.fnfresearch.com/customization/award-management-software-market-by-deployment-on-premise-94

(We customize your report according to your research need. Ask our sales team for report customization.)

This report segments the Award Management Software market as follows:

Global Award Management Software Market: By Deployment Segment Analysis

On-Premise
Cloud-Based

Global Award Management Software Market: By Organizational Size Segment Analysis

Small & Medium Enterprises
Large Enterprises

Global Award Management Software Market: By End-User Segment Analysis

Private & Family Foundations
Associations
Education Institutions
Corporate Foundations
Non-Profits & Charities
Community Foundations & Fundraising Organizations
Government Institutions

About Us:
Facts & Factors is a leading market research organization offering industry expertise and scrupulous consulting services to clients for their business development. The reports and services offered by Facts and Factors are used by prestigious academic institutions, start-ups, and companies globally to measure and understand the changing international and regional business backgrounds. Our client’s/customer’s conviction on our solutions and services has pushed us in delivering always the best. Our advanced research solutions have helped them in appropriate decision-making and guidance for strategies to expand their business.

Contact Us:
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Sanu Thomas
Facts & Factors
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Source: EIN Presswire

Reinvigrating Your Brand and Image Through Social Media

Peter Heise, president of Correct Digital, Inc

Peter Heise, president of Correct Digital, Inc

Latesha, 14-year marketing veteran and brand strategist (Atlanta, GA)

Latesha, 14-year marketing veteran and brand strategist (Atlanta, GA)

Rebranding is a powerful tool for businesses and can take the form of a redesigned logo and website, new product line, and the way a company markets itself.

My favorite brand makeover is Target. You or someone in your circle currently and affectionately refer to Target as Tar-zhay.”

— Latesha, 14-year marketing veteran and brand strategist (Atlanta, GA)

GREENWICH, CT, USA, January 27, 2020 /EINPresswire.com/ — Fotis Georgiadis, owner of the blog by his namesake, is a branding and image consultant specialist with a robust background and is a visionary interviewer. With a knack for pulling out a well rounded interview, not only covering cutting edge technologies and corporate directions, but also bringing out the personal side of the interviewee.

When it comes to re-branding, using the services of Fotis Georgiadis should be front an center. The information needs to get out fast and across multiple avenues. Additionally, it needs to be accurate and effective, another area where we see Fotis Georgiadis excel. On this very topic, Fotis Georgiadis interviewed Peter Heise, president of Correct Digital, Inc, an excerpt of which is below:

Ok, here is the main question of our discussion. Can you share 5 strategies that a company can do to upgrade and re-energize their brand and image”? Please tell us a story or an example for each.

5 strategies a company could do to upgrade and re-energize their brand, that I would recommend, include the following:

Website and logo redesign — Upgrading a website from a 2000’s look to a more modern look can do wonders for an established brand. I once helped redesign a website for a company that originally built their site in the 90’s. The result was a 15% increase in their conversion rate.

Creating and testing a new marketing strategy — I say testing in addition to creating because there is a lot of trial and error when trying to develop a new winning marketing formula. Companies that take advantage of marketing channels they previously ignored often find additional sources of leads and revenue to some degree. The channel a customer uses to find your brand can affect your brand image dramatically as well.

Releasing a new line of products of services — Smaller companies who are established in one industry may want to consider expanding their line of products or services as a growth strategy. Selling complementary goods allows companies to utilize their existing assets thereby increasing their revenue while minimizing costs.

Creating a gimmick — This strategy allows a company the opportunity to gain attention to an otherwise uninteresting offering. For example, promising to donate a portion of your profits to aid victims of a recent natural disaster or world problem looks great on a PR campaign.

Embracing your own brand — Lastly, I feel it’s important to mention that sometimes, all you need to re energize your brand is to embrace what your brand has become. What was once a rather unknown brand that worked humbly for years under the radar; may find the most benefit in marketing their brand itself (rather than their offering) as a trustworthy and ethical one that has stood the test of time. The full interview is available here.

In another interview, Fotis Georgiadis speaks with Latesha, 14-year marketing veteran and brand strategist (Atlanta, GA). The strategies presented are a great starting point for those looking to re-brand/re-launch their company or product.

Ok, here is the main question of our discussion. Can you share 5 strategies that a company can do to upgrade and re-energize their brand and image”? Please tell us a story or an example for each.

Bring in a brand strategist to re-evaluate the existing branding and identity of your business. This is THE MOST important step to rebranding. Having an brand strategist analyze your company after hearing how your business wants to be represented, your business’s goals, who you want to attract, your voice and values, your audience’s buyer’s journey, your competitors, etc. will give you an entirely different (and professional) action plan for how to attract that audience. In addition, you’ll end up with a relevant visual representation of how your brand should look to reach your goals with that target audience.
Make all of your branding cohesive across all platforms. Cohesive branding gives your company instant brand recognition, makes you look reputable and professional, and people remember your company easier. Don’t let your branding be a mullet. For example, say you have a website that uses professional, crisp photos, and your brand colors are powder blue and hunter green. It would be weird to receive a business card in black and purple or an Instagram timeline with silly pictures and hues of pinks and yellows. I would think I was working with two different companies. Instead, pick a style of design that best reflects your target audience and your brand voice, and use that as the template of your visual identity.
Come up with a unique brand voice– Your brand voice is going to be the thing that resonates with your target audience on an emotional level. Think of your brand voice as the adjectives you want your target audience to use to describe your brand. For example, based on Allstate’s Mayhem commercials, I see them as very honest, wise, and understanding. Why? Because their slogan is “you’re in good hands” and their mayhem commercials show all the scenarios of things that can and do go wrong in the lives of people in their homes and automobiles. They have a uniquely honest approach to their brand voice and it’s memorable. Catch the rest of the interview here.

A major step for any company, pre-planning and having a full game plan in place are critical. One of those pieces is using social media branding and name specialist Fotis Georgiadis.

Check out some resources on re-branding steps here.

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Source: EIN Presswire

Global Merchant Pig Iron Market Expected to Reach USD 1,24,179 Million By 2027: Facts & Factors

Merchant Pig Iron Market

Merchant Pig Iron Market

Global merchant pig iron market expected to reach a value of around USD 1,24,179 million by 2027, at a CAGR of around 8.7% between 2019 and 2027.

NEW YORK, UNITED STATES, January 27, 2020 /EINPresswire.com/ — Facts and Factors Market Research has published a new report titled “Merchant Pig Iron Market By Type (Basic, High Purity, and Foundry), By Production Facility Type (Dedicated Merchant Plants and Integrated Steel Mills), and By End-User (Engineering & Industrial, Automobile, Railways, Agriculture & Tractor, Power Generation, Pipes & Fittings, Sanitary & Decorative, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027.”

According to the report, the global merchant pig iron market was valued approximately USD 58,897 million in 2018 and is expected to reach a value of around USD 1,24,179 million by 2027, at a CAGR of around 8.7% between 2019 and 2027.

Pig iron is a hot metal that is solidified by a pig casting machine for producing a lumpy form. It is used to manufacture castings. Castings are mainly used by the engineering sector. Pig iron is mostly found in foundries. It comprises 2% Si and 4% C. White pig iron is formed due to the combined form of carbon and is light in color. The free form of carbon contributes to the grey pig iron. Additionally, pig iron is not used for welding purposes, as it is neither ductile nor malleable. Thus, it is used in wrought iron and puddling furnaces and steel. An intermediate product of puddling is developed further to give finers metal or refined pig iron. There are three types of pig iron available in the market currently—basic, foundry, and high purity.

Browse through over 30+ Tables & 25+ Figures spread over 110+ Pages and in-depth TOC on “Global Merchant Pig Iron Market: Industry Size, Share, Trends, Analysis, and Forecast, 2018–2027”.

Request Free Sample Copy of Merchant Pig Iron Market Research Report @ https://www.fnfresearch.com/sample/merchant-pig-iron-market-by-type-basic-high-175

(The sample of this report is readily available on request. Free report sample contains a brief introduction to the research report, Table of Contents, Graphical introduction of regional analysis, Top players in the market with their revenue analysis and our research methodology.)

Rising product demand by various end-user industries majorly driving the merchant pig iron market

The primary growth driver of the merchant pig iron market is the rising demand for pig iron by the engineering and automotive industries for manufacturing a wide range of casting components. The applications of pig iron are extensively found in the manufacturing of casting components in the automotive, energy, and engineering industries. Ductile iron casting uses pig iron molds. It helps in the depleted cost of scrap, aids in reducing storage space, and enhances the final composition of casting. In addition, the market for merchant pig iron is also propelled by the growing demand for steel across the world, for which merchant pig iron is the major raw material.

The basic pig iron segment is projected to dominate the type segment

In 2018, the basic pig iron systems segment held more than 48.89% of share in the merchant pig iron market. It is also estimated to grow at CAGR of 8.5% over the forecast time period, owing to it being a major raw material for steel manufacturing across the world.

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Dedicated merchant plants are likely to lead the production facility type segment in the future

The dedicated merchant plants segment will be the fastest-growing in the future in the merchant pig iron market. It will register a CAGR of 9.4% over the estimated time period, owing to the rising demand for merchant pig iron due to its increasing requirement by engineering and automobile industries for manufacturing various casting parts.

Browse the full “Merchant Pig Iron Market By Type (Basic, High Purity, and Foundry), By Production Facility Type (Dedicated Merchant Plants and Integrated Steel Mills), and By End-User (Engineering & Industrial, Automobile, Railways, Agriculture & Tractor, Power Generation, Pipes & Fittings, Sanitary & Decorative, and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2018–2027” Report at https://www.fnfresearch.com/merchant-pig-iron-market-by-type-basic-high-175

Asia Pacific to record the highest CAGR over the estimated timeline

The Asia Pacific is the fastest-growing merchant pig iron market and will register a CAGR of 9.8% in the future. This can be attributed to the growing technological advancements across the region, constantly changing market trends of the end-user industries of merchant pig iron, rising raw material affluence, and ever-increasing population.

Key players operating in the merchant pig iron market are Baosteel, Benxi Steel, Cleveland-Cliffs, Donetsk Metallurgical Plant, KOBE Steel, Tata Metaliks, Maritime Iron, Metinvest, DXC Technology, Metalloinvest MC, Severstal, and Industrial Metallurgical Holding, among others.

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This report segments the merchant pig iron market into:

Global Merchant Pig Iron Market: By Type

Cloud
On-Premises

Global Merchant Pig Iron Market: By Production Facility Type

Dedicated Merchant Plants
Integrated Steel Mills

Global Merchant Pig Iron Market: By End-User

Engineering and Industrial
Automobile
Railways
Power Generation
Agriculture and Tractor
Pipes and Fittings
Sanitary and Decoration
Others

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Source: EIN Presswire