Trellis Marketing wins Otsego County opioid awareness campaign

By AI, Created 10:35 AM UTC, May 20, 2026, /AGP/ – Trellis Marketing has been selected by Otsego County to launch an opioid misuse prevention and overdose reduction campaign funded by opioid settlement dollars. The effort adds targeted messaging, recovery stories and educational resources as New York counties continue to fight substance use disorder and fentanyl-related deaths.

Why it matters: - Otsego County is using Opioid Settlement Funds to push prevention messaging and connect residents with support services. - The campaign aims to reduce stigma around substance use disorder and encourage people to seek help sooner. - The launch comes as overdose patterns continue to change, including more fatalities among older adults linked to illicit fentanyl exposure.

What happened: - Trellis Marketing, Inc. was selected by Otsego County to develop and launch a public awareness campaign focused on opioid misuse prevention and overdose reduction. - The campaign will run across the county and use targeted messaging, educational resources and real stories of recovery. - Trellis Marketing’s work includes customized PSAs and campaigns across video, broadcast, outdoor, digital and social platforms. - The company included a project page for organizations interested in participating in the initiative.

The details: - Trellis Marketing says each campaign is tailored to the client’s goals and budget. - Steuben County was the first county in New York State to launch this opioid abatement campaign model. - In Steuben County, the Public Health Department and Legislature worked with Trellis Marketing to tailor messaging and outreach strategies for local residents. - The Opioid Awareness & Education Program began in 2018 after members of the New York State Coroners Association raised concerns about rising overdose deaths. - Trellis Marketing and the New York State Association of Counties helped develop an award-winning creative campaign and media strategy for public health messaging across New York State. - The campaign focus has evolved as the crisis has changed, including a demographic shift in overdose deaths among older adults. - The overdose risk is often linked to substances unknowingly mixed with illicit fentanyl.

Between the lines: - The Otsego County campaign shows how local governments in New York are continuing to use settlement money for targeted public health outreach. - Trellis Marketing is positioning its model as a repeatable approach for counties that want both broad media reach and localized messaging. - The emphasis on recovery stories suggests a strategy that blends education with stigma reduction, not just warnings about drug use. - Stephen J. Acquario, executive director of the New York State Association of Counties, endorsed the campaign and said counties across New York continue to confront substance use disorder every day.

What’s next: - Trellis Marketing says the initiative will continue its work with local governments and organizations across New York State. - Counties outside New York that want to participate can use the company’s campaign page to explore the program. - Otsego County is expected to roll out the awareness materials through the selected media channels and outreach tools.

The bottom line: - Otsego County is betting on a targeted, settlement-funded media campaign to reach residents with opioid prevention messages and recovery resources before overdoses happen.