Sunoco and Velocity Logic Group Announce Enterprise Loyalty Partnership

Unified platform to power Sunoco's Go Rewards® and Journie Rewards® programs across the United States and Canada

BINGHAMTON, NY, UNITED STATES, November 9, 2026 /EINPresswire.com/ -- Sunoco Retail LLC ("Sunoco") and Velocity Logic Group ("VLG") today announced a multi-year enterprise partnership under which VLG's Loyalty Cloud and Loyalty Switch platform will power Sunoco's loyalty ecosystem across its footprint, including the United States and Canada. The agreement unifies Sunoco's Go Rewards and Journie Rewards loyalty programs under a single technology foundation, with a phased rollout beginning early next year.

Under the agreement, VLG will migrate, operate, and support Sunoco's loyalty programs across thousands of fuel and convenience locations in the U.S. and Canada. The partnership includes design, development, and ongoing operation of Sunoco's mobile loyalty apps, continued support for Pay with Points redemption, and expanded connectivity with Sunoco's financial-services, retail, and grocery partners. The enterprise license gives Sunoco full access to VLG's broader technology suite, including the Convenience Store Loyalty Suite, real-time enrollment, partner ecosystem connectivity, and TargetAll™, VLG's payment-card-based targeting platform that extends offers to customers independent of loyalty enrollment, together orchestrating rewards, discounts, and promotions across every program and partner for a seamless, consistent consumer experience. VLG also powers Sunoco's co-branded credit card program through the same platform.

"Sunoco runs some of the most complex, multi-brand loyalty operations in the industry, spanning two countries, multiple fuel brands, and a growing partner network," said Ray Stanton III, Chief Executive Officer of Velocity Logic Group. "This partnership brings all of it onto one platform, giving Sunoco a single, scalable foundation to grow its loyalty programs without compromising the experience members rely on today."

Go Rewards and Journie Rewards members do not need to take any action. Existing accounts, points balances, and rewards will carry over as programs transition to the new platform, with no interruption to earning or redeeming rewards throughout the phased rollout.

About Velocity Logic Group

Velocity Logic Group (VLG) is a loyalty technology company that designs, builds, and operates enterprise loyalty platforms for fuel, convenience, and grocery retailers across North America. VLG’s proprietary Loyalty Switch and Loyalty Cloud technology orchestrates rewards, discounts, and partner offers in real time across multiple programs, payment methods, and partner networks. VLG’s platform supports the full range of modern loyalty capabilities, including co-branded credit card loyalty programs, Pay with Points partner redemption, real-time and on-site enrollment, white-label mobile loyalty applications, and TargetAll™.

About Sunoco

Sunoco LP (TXSE: SUN) (the “Partnership”) is a leading energy infrastructure and fuel distribution master limited partnership operating across 33 countries and territories in North America, the Greater Caribbean and Europe. The Partnership's midstream operations include an extensive network of approximately 14,000 miles of pipeline and over 170 terminals. This critical infrastructure complements the Partnership's fuel distribution operations, which distribute over 17 billion gallons annually to approximately 11,000 Sunoco and partner branded locations and additional independent dealers and commercial customers. SUN's general partner is owned by Energy Transfer LP (TXSE: ET).

Jackie Gow
Velocity Logic Group
+1 607-584-5106
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